Telephone Tracking allows you to track calls out of your website and know exactly what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no more will you have to figure how your caller has found you.
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords have an intrinsic need to track the calls that relate to their key words, to be able to comprehend which keywords provide call conversions. Call Conversions With no visibility of telephone conversions, it’s simply not possible to work out if your investment from the key words on your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most customers are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.